Cal Poly Graphic Design Student Work Featured on AIGA’s Living Principles

Graphic design students in Charmaine Martinez’s Typography III course designed posters that address the current state of our food system and its impact on the health of the individual. Each poster contains a visual depiction of one of Michael Pollen’s 7 Rules for Eating, the full text of farmer/activist Will Allen’s A Good Food Manifesto for America, and a personal message to First Additional images can be seen on AIGA’s Living Principles site: http://www.livingprinciples.org/design-advocacy-the-good-food-campaign/

Charmaine Martinez is an assistant professor in Cal Poly’s Department of Art and Design, partner in Juiciful Creative Consulting and HEAL-SLO’s chair of Community Outreach.

About Living Principles

Originally conceived by AIGA—the professional association for design—the Living Principles for Design celebrate the efforts of all partners, amplifying their voices and working collectively to move the sustainability conversation forward across disciplines and around the world.

The Living Principles for Design aim to guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change.

Drawing from decades of collective wisdom, theory and results, the Living Principles framework weaves environmental, social, economic, and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.

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